Cross Creek Realty — Digital Upgrade

Website refresh + listing media that works

A clean, modern site that works every time. We’ll fix the listing tools, make clear paths for buyers, sellers, and agents, and back it with strong photo + video. Built to launch quickly and grow with you.

Highlights
  • Reliable listings that keep working, even when the feed acts up
  • Clear next steps for buyers and sellers so more people take action
  • Stronger local presence with focused market pages and basic SEO
  • Original photo + video that looks and feels like Cross Creek

Executive Summary

The site covers the basics but a few things hold it back: unreliable listing tools, placeholder numbers, and unclear next steps. We’ll make it trustworthy and easy to use — stabilize listings, swap placeholders for real results, and guide buyers and sellers to act. Then we’ll support it with sharp photo and video.

Reliability

Fix IDX (Internet Data Exchange) + Account Tools

  • Resolve "Listings not found" states with a graceful fallback form
  • Repair organizer/login; enable saved searches and alerts
  • Replace placeholder KPIs (Key Performance Indicators) with GA4 (Google Analytics 4) / CRM (Customer Relationship Management)‑backed metrics
Conversion

Buyer & Seller Journeys

  • Above‑the‑fold CTAs (Calls To Action): See Homes Near Me, Schedule a Tour
  • Seller path: Valuation → Marketing Plan → Close, with proof of reach
  • Agent directory filters + book‑a‑meeting actions
Authority

Local Market Content

  • Community pages with live listings and open houses
  • Micro‑market stats, schools, and neighborhood highlights
  • SEO (Search Engine Optimization) foundations with schema: LocalBusiness, RealEstateAgent, FAQ (Frequently Asked Questions)

Scope — Web Reboot (Now)

  • Design & Build: Fast, mobile‑first site with clear paths for Buyers, Sellers, and Agents — plus speed and accessibility improvements.
  • Listings: Check and stabilize the IDX (Internet Data Exchange)/MLS tools; show a simple contact form when data is missing.
  • Conversion: Property cards with Ask/Save/Schedule; a quick buyer quiz instead of long forms.
  • Content: Better community pages; homepage with real numbers and recent wins.
  • SEO & Tracking: Basic SEO setup, analytics tracking, and speed tuning.
  • Launch: Domain and security set‑up, uptime watch, and 30‑day support after go‑live.

Findings & Visuals

A few screenshots from the current site and setup. These show what we’ll fix and how the new site will feel.

README — IDX Demo & MLS Integration

The interactive demo showcases the buyer and seller experience we can roll out on your site. When connected to your MLS (IDX), the same interface delivers live listings, strengthens brand credibility, and converts more visitors into real leads — faster.

Buyer Experience

Tools that move buyers to action

  • Smart filters with grid/list toggle and shareable search links
  • Saved searches + alerts (local storage demo, IDX-ready in production)
  • Favorites and recent views to keep momentum
  • Tour scheduling with downloadable calendar files (ICS)
  • Media‑rich listings: photos, video, and a 3D/Matterport tour
  • Payment estimates and a full mortgage calculator
  • Comparable listings for quick context and confidence
Seller & Platform

Proof, process, and lead capture

  • Seller highlights: recent results slider, listing process, and net estimator
  • Valuation request mini‑form capturing CRM‑ready payloads
  • Community follows to build buyer demand ahead of launch
  • Lead capture at key moments with clean, short forms
  • Schema & analytics ready: LocalBusiness JSON‑LD, GA4/CRM hooks
  • Fast, mobile‑first UX with lazy‑loading media and reduced‑motion support
Why MLS/IDX matters

Trust + speed = more qualified leads

  • Live, accurate data direct from the MLS builds credibility and reduces bounce
  • Continuous sync means new listings and price changes trigger alerts quickly
  • Fewer dead ends: graceful fallbacks capture the lead even if data hiccups
  • Brand lift: on‑brand media and UI around verified data positions Cross Creek as the trusted source

Benchmark — Live IDX in the wild

Here’s what a strong, live MLS (IDX) integration looks like in practice. Premier Atlanta Real Estate pairs on‑brand content with searchable, constantly updated listings. This is the kind of clarity and trust we can bring to Cross Creek.

What they do well

Credible listings that convert

  • Instant search backed by the MLS — trustable and current
  • Community landing pages that group listings around neighborhoods
  • On‑brand presentation around verified data (photos, maps, stats)
  • Clear paths to save, schedule, and ask questions

Site Health Check

Quick check of crosscreekrealtyatlanta.com showing where we’ll get easy wins in week one.

Scores

Current snapshot

  • Performance: 78/100
  • Accessibility: 94/100
  • Best Practices: 70/100
  • SEO: 100/100
Quick Wins

Top improvements

  • Speed up load by trimming and delaying non‑essential files
  • Compress and properly size images
  • Cut unused scripts and delay anything not needed on first load
  • Improve the first big visual load by optimizing the hero and key styles
  • Slim down extra page elements that slow the browser
What we’ll do

Plan

  • Turn on compression and smart caching on the server
  • Use modern image formats and lazy‑load images below the fold
  • Split code and delay non‑essential scripts; inline the most important styles
  • Swap stock hero for original media and pre‑connect to key services
  • Track speed and stability with analytics and Search Console

Portfolio — Real Estate

A few videos and photos that show the look we aim for.

© 2025 Cochran Films — Confidential. For Cross Creek Realty review.