Project Implementation Roadmap
4‑phase approach to deliver your modern, conversion-focused real estate website.
Project Overview
This roadmap breaks down your website relaunch into four focused phases, each building on the previous to deliver a site that converts visitors into qualified leads. We'll start with strategy and discovery, then move through development, content creation, and finally launch with full support.
Phase 1
Discovery & Plan
Phase 2
Build & Integrate
Phase 3
Content & QA
Phase 4
Launch & Handoff
Total Project Timeline: 23-24 days
From kickoff to launch in under 4 weeks
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Goal: 2 Weeks
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Our accelerated delivery target
Fast Track
Expert Team
Priority Service
Phase 1 — Discovery & Plan
Strategy & Foundation
We'll start by understanding your current site's strengths and weaknesses, then develop a clear strategy for the new design. This phase includes technical auditing, homepage vision development, and creating a comprehensive sitemap that guides the entire project.
- Technical audit of current site performance and SEO health
- Homepage wireframes and user journey mapping
- Complete sitemap with content strategy and navigation structure
Phase 2 — Build & Integrate
Development & IDX Integration
This is where your vision becomes reality. We'll build a custom, mobile-responsive website with full IDX/MLS integration, including saved searches, advanced filters, lead capture forms, and interactive property previews. Every feature is designed to convert visitors into leads.
- Custom UI framework with mobile-first responsive design
- Full IDX integration with saved searches, filters, and lead capture
- Interactive property tours, 3D walkthroughs, and scheduling tools
Phase 3 — Content & QA
Content Population & Testing
With the technical foundation in place, we'll populate your site with compelling content, professional photography, and optimized listings. This phase includes comprehensive testing for accessibility, mobile responsiveness, and SEO preparation to ensure your site performs at its best.
- Content population including photos, copy, and property listings
- Comprehensive QA testing for accessibility and mobile responsiveness
- SEO optimization with metadata, Open Graph tags, and schema markup
Phase 4 — Launch & Handoff
Deployment & Support
The final phase brings your new site live with full analytics tracking, search console setup, and comprehensive admin training. We'll provide post-launch support to ensure smooth operation and help you maximize the site's performance for lead generation.
- Site deployment with Google Analytics and Search Console setup
- Admin training and content management system handoff
- 30-day post-launch support and performance optimization
What This Means for You
Clear Timeline
Each phase has defined deliverables and timelines, so you always know what's happening and when to expect results.
Focused Development
We tackle one phase at a time, ensuring quality and allowing for feedback and adjustments along the way.
Measurable Progress
Regular check-ins and milestone reviews keep the project on track and aligned with your business goals.
Next Steps
Ready to get started? Phase 1 begins with a discovery session where we'll dive deep into your current site, business goals, and vision for the new website. This ensures every decision we make aligns with your objectives.
This roadmap is part of Cross Creek Realty's website relaunch package. Questions? Contact us at info@cochranfilms.com